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Cookie
Policy

WHAT IS A COOKIE?

A Cookie is a small text file that is stored on the hard drive of your computer or other electronic device (“Device”) used to access our website(s), mobile application(s) and any other online media or electronic communication service that we operate (“Services”). Your web browser stores information on your Device regarding your visit to and use of our Services for record-keeping purposes (e.g. logging in) or track information.

We use Cookies to improve your user experience, monitor statistics and optimise advertising campaigns when you use our Services. You can choose whether to accept or decline Cookies by changing the settings under Manage my Cookie Settings below or directly on your web browser. We do not use Cookies to collect personal information such as your name; however, Cookies might help us relate information to the personal information you provided us through other means (e.g. general website registration).

We also use Pixels to operate, analyse, and optimise our advertising campaign on third parties’ platforms (such as Facebook, Twitter, LinkedIn).

A Pixel is a small graphic file placed in the webpage code of our Services. It collects data from a user’s behaviour and reports the action to a server to measure the performance of our advertising. However, they are not stored on your web browser. Pixels can be used by third parties to improve the functionalities of their services and generate their own Cookies based on your interests and use of our Services. By using Pixels, third parties determine our website visitors’ specific target group to provide Audemars Piguet targeted advertising on their own platform. It also helps third parties to analyse the effectiveness of their adverts, done for Audemars Piguet, while enabling us to see whether users have been redirected to our website after clicking on an advert.

WHAT TYPES OF COOKIES DO WE USE?

When you access our Services, the types of Cookies listed below may be placed on your Device. They are categorised by source, technical features and purposes. These categories are not mutually exclusive; a Cookie may belong to several of the following categories.

COOKIES FROM INTERNAL SOURCE (FIRST-PARTY COOKIES)
First-party Cookies are placed on your Device directly by us and can only be read by our Services. They can be “session” or “persistent” Cookies (see below). For example, we use first-party Cookies to speed up the log-in process or enhance your user experience.

COOKIES FROM EXTERNAL SOURCE (THIRD-PARTY COOKIES)
Third-party Cookies are placed on your Device by some of our third-party partners. For example, they are used in relation to audience measurement analysis and to improve the relevance of our Services’ content.

SESSION COOKIES
Session Cookies are temporarily stored on your Device while you are using our Services. They become invalid once the browser session is closed. We and our partners use session Cookies to manage and measure your access and use of our Services during a single browser session and ensure the best performance of our Services.

PERSISTENT COOKIES
Persistent Cookies are placed on your Device during a browser session and remain stored on your Device for a defined period of time after you leave our Services. Persistent Cookies allow our Services to remember your preferences such as language and other local settings to make your next visit easier. We and our partners may also use persistent Cookies for analytical purposes.

STRICLY NECESSARY COOKIES
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

FUNCTIONAL COOKIES
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

TARGETING COOKIES
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

PERFORMANCE COOKIES
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

SOCIAL MEDIA COOKIES
These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

Manage Consent Preferences

Since we respect your right to privacy, you can choose not to agree to certain types of cookies.

Click on the headers of the different categories to find out more and to change your settings.

Cookie settings

LIST OF COOKIES WE USE ON OUR SERVICES

The following tables categorise and describe the various Cookies and Pixels used on our Services. The list may not be exhaustive.

Strictly Necessary Cookies

 

Cookie nameHostnameLifespanSourceDescription
 ap_advertisingaudemarspiguet.com Session First Party

Used to store user consent regarding advertising cookies.

 ap_analyticsaudemarspiguet.com Session First Party

Used to store user consent regarding analytics cookies.

 ap_technicalaudemarspiguet.com Session First Party

Used to store user consent regarding technical cookies.

 OptanonAlertBoxClosedaudemarspiguet.com 365 Days First Party

This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down. It enables the website not to show the message more than once to a user. The cookie has a one year lifespan and contains no personal information.

 OptanonConsentaudemarspiguet.com 365 Days First Party

This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor.

 affinitywww.audemarspiguet.com Session First Party

Used by Adobe infrastructure for sticky session purposes.

 authwww.audemarspiguet.com A few seconds First Party

Used to store token needed for authentication during login.

 sessionwww.audemarspiguet.com A few seconds First Party

Used to maintain user session in web application.

Functional Cookies

 

Cookie nameHostnameLifespanSourceDescription
 Hm_ck_xxxxxxwww.audemarspiguet.com Session First Party

Baidu functional cookie

 _cq_duidaudemarspiguet.com 91 Days First Party

This client-side cookie detects domain sessions per device and lasts for up to 3 months.

 _cq_suidaudemarspiguet.com Session First Party

This client-side cookie detects browser sessions per domain and device and lasts for the duration of the browser session.

 cg_uuid obs.powerrobotflower.com 335 Days Third Party

This server-side cookie hosted by cheqzone.com detects when the same device is used in a separate browser session, ensuring consistent blocking of fraudulent or malicious sessions. This cookie lasts for up to 365 days.

 cna youku.com 3649 Days Third Party

Allows users to view videos.

Targeting Cookies

 

Cookie nameHostnameLifespanSourceDescription
 ln_orwww.audemarspiguet.com A few seconds First Party

This is a LinkedIn cookie used to determine if Oribi analytics can be carried out on a specific domain

 _fbpaudemarspiguet.com 89 Days First Party

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers

 _tt_enable_cookieaudemarspiguet.com 389 Days First Party

This cookie is used to evaluate and measure how different campaigns and marketing strategies perform on TikTok. Used to identify anonymously a visitor.

 _ttpaudemarspiguet.com 389 Days First Party

To measure and improve the performance of your advertising campaigns and to personalize an individuals experience (including ads) on TikTok.

 at_checkaudemarspiguet.com Session First Party

Used by Adobe Target to check if cookies are enabled/supported on the browser

 mboxaudemarspiguet.com 2 Years First Party

Used by Adobe Target to generate dynamic content in a marketing box on the page. Contains the following values: PC ID - ID for visitor's browser. Removed when cookie deleted. Session ID - A unique ID for a user session. Check - checks if cookies are supported. Set on each page load.

 mboxEdgeClusteraudemarspiguet.com 1 Days First Party

Identifies the Adobe Target Edge Server. Enable visitors to access the same edge server across the entire session.

 tfpaiaudemarspiguet.com A few seconds First Party

Teads tracking technology only collects information regarding the URL address, the types of device, browser and operating system information you currently use, your IP address. Teads provides aggregated data reports on the performance of the campaign, which do not contain any personal information.  

 tfpviaudemarspiguet.com A few seconds First Party

Teads TV targeting cookie used to record visitor data from multiple visits and across multiple websites. This information is used to measure the effectiveness of advertising on websites.

 HMACCOUNT hm.baidu.com 5339 Days Third Party

This domain is owned by Baidu. The main business activity is: Chinese search engine

 bscookie www.linkedin.com 364 Days Third Party

This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain.

 _ttp tiktok.com 389 Days Third Party

To measure and improve the performance of your advertising campaigns and to personalize an individuals experience (including ads) on TikTok.

 Hm_lpvt_ www.audemarspiguet.com Session Third Party

Used by Baidu Analytics to limit the frequency of requests.

 Hm_lvt_ www.audemarspiguet.com 364 Days Third Party

Hm_lvt_

 IDE doubleclick.net 389 Days Third Party

This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange

 test_cookie doubleclick.net A few seconds Third Party

This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange

 atpsida mmstat.com Session Third Party

This domain is owned by Alibaba. As a third party host, the company uses cookies to tailor advertisements and ads.

 cna mmstat.com 364 Days Third Party

This domain is owned by Alibaba. As a third party host, the company uses cookies to tailor advertisements and ads.

 sca mmstat.com Session Third Party

This domain is owned by Alibaba. As a third party host, the company uses cookies to tailor advertisements and ads.

 _gat_UA-nnnnnnn-nn audemarspiguet.com A few seconds Third Party

Google Analytics Cookies

 tfpsi audemarspiguet.com 365 Days Third Party

Used by Teads to track the actions people take on your website, and to be able to analyze and optimize advertising campaigns.

  www.facebook.com Session Third Party

This domain is owned by Facebook, which is the world's largest social networking service. As a third party host provider, it mostly collects data on the interests of users via widgets such as the 'Like' button found on many websites. This is used to serve targeted advertising to its users when logged into its services. In 2014 it also started serving up behaviourally targeted advertising on other websites, similar to most dedicated online marketing companies.

 CONSENT youtube.com 729 Days Third Party

YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.

 VISITOR_INFO1_LIVE youtube.com 179 Days Third Party

This cookie is used as a unique identifier to track viewing of videos

 VISITOR_PRIVACY_METADATA youtube.com 179 Days Third Party

YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.

 YSC youtube.com Session Third Party

YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.

 AnalyticsSyncHistory linkedin.com 29 Days Third Party

This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain.

 bcookie linkedin.com 364 Days Third Party

This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain.

 li_gc linkedin.com 6 Months Third Party

This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain.

 li_sugr linkedin.com 90 Days Third Party

This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain.

 lidc linkedin.com A few seconds Third Party

This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain.

 UserMatchHistory linkedin.com 29 Days Third Party

This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain.

Performance Cookies

 

Cookie nameHostnameLifespanSourceDescription
 _gaaudemarspiguet.com 729 Days First Party

This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners._ga

 _ga_xxxxxxxxxxaudemarspiguet.com 729 Days First Party

This cookie is installed by Google Analytics and is used to calculate visitors, sessions, campaign data and keep track of site usage for the site's analytics report.

 _gaexpaudemarspiguet.com 16 Days First Party

Used to determine a user's inclusion in an experiment and the expiry of experiments a user has been included in.

 _gclxxxxaudemarspiguet.com 89 Days First Party

Google conversion tracking cookie

 _gidaudemarspiguet.com A few seconds First Party

This cookie name is associated with Google Universal Analytics. This appears to be a new cookie and as of Spring 2017 no information is available from Google. It appears to store and update a unique value for each page visited._gid

 XSRF-TOKEN api.youku.com Session Third Party

This cookie is written to help with site security in preventing Cross-Site Request Forgery attacks.

 isg youku.com 179 Days Third Party

Allows users to view videos. We embed videos from Youku channel. This may set cookies on your computer once you click on the Youku video player.

 xlly_s youku.com 1 Days Third Party

Collects data on visitor interaction with the website's video-content. This data is used to make the website's video-content more relevant towards the visitor.

 x5secdata taobao.com A few seconds Third Party

Set to get a response from the server. Expires when session ends.

Social Media Cookies

 

Cookie nameHostnameLifespanSourceDescription
 tt_viewer .teads.tv 1 Year Third Party

Used to track the number of visitors coming via the Teads display ads. It also enables remarketing, analysis and reporting of Audemars Piguet's advertising campaigns by matching audemarspiguet.com visitors anonymously to their Teads ID.

HOW TO MANAGE COOKIES IN MY BROWSER?

- ACCEPTING COOKIES

Most internet browsers are set up to automatically accept Cookies. You can change the settings of your browser to block Cookies based on their origin or to alert you when Cookies are being sent to your Device. For further information, please refer to the paragraph below "How to?"

- DECLINING AND DELETING COOKIES

If you choose to decline or delete Cookies stored on your Device, not all features of our Services may operate as intended. This will affect our site’s content and our Services accessible by logging in. Also, we and our service providers will be unable to identify the type of browser your Device is using for technical compatibility purposes, as well as language and display preferences. As a consequence, we are not liable if certain features on our Services are inoperative or less efficient.

- HOW TO?

The procedure for managing cookies and cookie preferences is slightly different for each browser. You can check the steps for managing cookies in your particular browser's help menu.

- for Internet Explorer™
- for Safari™
- for Chrome™
- for Firefox™
- for Opera™

Further information about the use of Cookies, including how to detect, manage and delete them, can be found on the Network Advertising Initiative Opt-out webpage http://optout.networkadvertising.org/ as well as on http://www.aboutads.info/choices and http://www.youronlinechoices.com/uk/your-ad-choices/

- THIRD-PARTY DATA MANAGEMENT

Third parties process data within the scope of their own privacy policies. Please find below the privacy policies of the main third parties with whom we collaborate. You will find information on how such third parties manage their Cookies and how to manage your settings.

Facebook
Privacy Policy
Opt-out

Google
Privacy Policy
Opt-out Google Analytics
Opt-out Google Ads Remarketing

Twitter
Privacy Policy

LinkedIn
Privacy Policy

Pinterest
Privacy Policy

Global
Opt-out
Opt-out

LEGAL NOTICE

We reserve the right to make changes to this policy at any time. Please look at the “latest update” date below to see when this Policy was last revised. Our Privacy Notice will provide you with further details on how we collect and process personal information. Latest update: [12.02.2024]